Every lead. Every channel.
Every mailbox.
LeadMagnet is the all-in-one CRM that runs your calls, texts, emails, and reviews — and it's the only platform prebuilt with real, physical direct mail. Customizable postcards, letters, and greeting cards. No minimum orders. Ever.
Everyone else selling an all-in-one CRM stops at the screen. LeadMagnet doesn't.
We're the only all-in-one CRM prebuilt with a real direct mail engine — PRINTgenie — wired straight into your workflows and automations. Postcards. Letters. Greeting cards. No minimum order, ever.
Most CRM platforms and resellers: digital-only. Direct mail, if offered at all, is a separate add-on with a minimum order requirement.
What is LeadMagnet?
LeadMagnet is an all-in-one CRM and marketing automation platform that combines contact management, sales pipelines, omnichannel messaging, and automated direct mail in a single dashboard — built for real estate agents, investors, home service businesses, and the agencies who serve them.
Capture
- CRM & sales pipelines
- Forms, surveys & quizzes
- Funnels & landing pages
- Missed-call text-back
- List builder + skip trace
- Direct mail on new leads
Nurture
- 2-way SMS, email & social DMs
- Workflows & automations
- Calendars & reminders
- Ringless voicemail
- Mobile app
- Mail drip sequences
Close
- Lead scoring & pipelines
- Estimates & proposals
- Invoicing & payments
- Order forms / upsells
- Memberships & courses
- Text-2-pay
Evangelize
- Reputation management
- Automated review requests
- AI review replies
- Referral / affiliate tracking
- Loyalty programs
- Handwritten thank-you cards
Reactivate
- Broadcast SMS / email
- Smart-list segmentation
- Birthday & seasonal campaigns
- Database reactivation templates
- Newsletter automation
- "Still here" postcard reminders
The only built-in direct mail engine in the industry
Every other all-in-one CRM stops at digital. LeadMagnet ships with PRINTgenie — a real direct mail engine wired straight into your CRM's workflows and automations, with no minimum order, ever. Add one contact or a thousand; PRINTgenie prints and mails it.
- Oversized postcards
- Letters with envelopes
- Greeting cards
- Handwritten note cards
- Humorous mailers
- Just listed & sold mailers
- Handwritten envelopes & real stamps
- Google Street View imagery
- Unlimited variable data
- No minimum order — always
Dynamic Data triggers
Mail launches automatically on real-time property and life-event data — probate, foreclosure, a new listing nearby — even while you sleep.
Nearest Neighbor targeting
Send to homeowners within a radius of any property, filtered by equity, ownership length, or type — for hyperlocal farming.
Walking Farm mobile app
Drop a pin while you drive or walk a neighborhood and launch a postcard, letter, or full drip campaign before you leave the curb.
80% of sales require 7 follow-up touches. 44% of reps give up after touch #1.
A first "no" is usually just a "not yet." PRINTgenie quietly runs a six-month follow-up sequence in the background, so timing, repetition, and familiarity do the work of turning a cold contact into a real conversation — and eventually, a closed deal.
Response Rate By TouchThe Pain
- Lack of consistent marketing
- Limited resources, budget, or expertise
- Over-saturated digital markets
- Compliance regulations
- Complicated implementation
The Cure
Be there when they need you.
Generating leads is soooooo easy.
Search over 180 million properties or just tap the map. LeadMagnet pulls instant property details — home value, taxes, structure — then skip traces the owner's phone, email, and mailing address on the spot.
- 180M+ searchable properties
- Tap-to-search on the map
- Instant home value & tax data
- One-tap skip trace
- Driving For Dollars mode
- Free mobile app companion
Wrapping up a job or spotting the perfect house? Don't wait to make your move. Send a personalized postcard, letter, or greeting card — or trigger a full multi-touch drip campaign — to 1 or 1,000 homes before you even drive away from the curb.
How LeadMagnet works
Select your industry
Real estate, roofing, HVAC, painting, landscaping, plumbing, insurance, and more.
Choose a template or campaign
Pick from proven, ready-to-send templates — or a multi-touch drip campaign — across mail, text, and email.
Add your contacts
Upload a list, connect your CRM, search the List Builder, or automate via Dynamic Data. Fields auto-map; data gets cleaned.
We do the rest
PRINTgenie sends postcards, letters, and greeting cards while the CRM handles texts and emails — you just have the conversations.
Automations built for exactly how you sell.
Every LeadMagnet account ships with ready-to-launch, fully wired sequences for the scenarios real estate investors and agents run every day — SMS, webhook triggers, wait steps, notes, and email, already connected.
One login. Every tool your business needs.
Direct Mail Integration
Postcards, letters & greeting cards — no minimums.
All-In-One Inbox
SMS, email & social messages in one stream.
2-Way Text & Email
Conversations that keep every reply in one place.
CRM (Basic & Advanced)
Contacts, tags, and smart lists that segment themselves.
Pipeline Management
Track every opportunity from lead to close.
Workflows & Automations
Pre-built sequences across every channel.
Pro-Created Templates
Direct mail, SMS, email & social — written to get replies.
Forms & Surveys
Capture preferences and feedback that drive strategy.
Funnels & Landing Pages
Build pages that convert without a developer.
Calendar & Booking
Appointments that confirm and remind themselves.
Social Planner
Schedule Facebook, IG, GMB, X & TikTok posts.
Reputation Management
Automated review requests & monitoring.
AI-Powered Responses
Predictive, personalized replies at scale.
Invoicing & Payments
Stripe, PayPal & Authorize.net built in.
Memberships & Courses
Sell paid content and gated access.
List Builder & Skip Trace
Search 180M+ properties, find owner data instantly.
Call Tracking
Attribution down to the ringing phone.
Mobile App
Run the whole business from your pocket.
Who runs on LeadMagnet
Real Estate Investors
Pre-built probate, foreclosure, tired-landlord, absentee-owner & empty-nester campaigns across mail, text, and email.
Realtors & Agents
Just-listed and just-sold mailers, farming by radius, and automatic home-valuation follow-up.
Home Service Businesses
Roofing, HVAC, remodeling, solar, painting & landscaping companies that need leads and repeat customers.
Agencies & Resellers
White-label the entire platform — CRM, marketing, and direct mail — under your own brand.
How LeadMagnet compares
A quick, honest look at where LeadMagnet stands next to a typical all-in-one CRM or reseller platform.
| Capability | LeadMagnet | Typical CRM / reseller |
|---|---|---|
| CRM, pipelines & automation | ✓ Included | ✓ Included |
| SMS / email / social inbox | ✓ Included | ✓ Included |
| Funnels & landing pages | ✓ Included | ✓ Included |
| Reputation management | ✓ Included | Usually included |
| Built-in direct mail (postcards, letters, greeting cards) | ✓ Included | ✗ Rarely offered |
| Minimum order for direct mail | None | Usually required |
| Handwritten envelopes & real stamps | ✓ Included | ✗ Not typical |
| Life-event & property-data triggers | ✓ Included | Rare |
| White-label ready | ✓ Yes | Varies |
Real results, real mailboxes
As Coldwell Banker's #1 agent nationally, my time is spent serving clients, not stressing over marketing. With PRINTgenie, leads come in while I'm out in the field. It's hands-off, effortless, and keeps me top of mind without missing a beat.
— Amy Jensen, Realtor® · #1 Coldwell Banker, top ½ of 1% nationwide
The software/platform really is life-changing. As I've built out foreclosure, probate, and ugly-homes campaigns, the flexibility and ease of use to create custom marketing pieces is a game changer.
— Tim Hales
This year alone I've generated 8 additional property sales directly from these campaigns. I connected my pre-foreclosure data and now my marketing runs on autopilot while I focus on closing deals.
— Nicholas Liesenfeld
I've tried many platforms before, but this one is by far the easiest to use. Even if you're not tech-savvy, you'll get the hang of it in no time.
— Kevin L., Austin, TX
The response rate has been phenomenal. I've never experienced such quick and efficient feedback from any other service.
— Jerome C., Phoenix, AZ
I can't believe how much time I've saved. It's streamlined my processes and made everything so much faster.
— Christine A., Charleston, SC
Lead Magnet pricing
One plan — choose monthly or annual billing. PRINTgenie direct mail is included on every plan and billed per piece with no minimum order.
Lead Magnet CRM - Monthly
Billed Monthly
Subscription
14 Day Free Trial
$149
Selected: Monthly Subscription
Direct mail — postcards, letters & greeting cards through PRINTgenie — is billed per piece with no minimum order, on either plan.
Questions, answered
What is LeadMagnet CRM?
LeadMagnet is an all-in-one CRM and marketing automation platform that combines contact management, sales pipelines, omnichannel messaging (SMS, email, social), and automated direct mail in a single dashboard. It's built for real estate agents, investors, home service businesses, and the agencies who serve them.
Does LeadMagnet include direct mail?
Yes. LeadMagnet is prebuilt with a full direct mail engine called PRINTgenie, so you can send customizable postcards, letters, and greeting cards directly from the same CRM workflows you already use for SMS and email. Most other all-in-one CRM platforms and resellers only offer digital marketing tools and don't include direct mail at all.
Is there a minimum order for postcards, letters, or greeting cards?
No. LeadMagnet has no minimum order requirement for direct mail. Send a single postcard to one contact or trigger a campaign to thousands of addresses — the process is the same either way.
What is PRINTgenie?
PRINTgenie (www.PRINTgenie.io) is the direct mail automation engine built into LeadMagnet. It prints and mails postcards, letters, and greeting cards, and can be triggered automatically by workflows, CRM activity, or real-time property and life-event data.
What direct mail formats can I send?
Oversized postcards, letters with envelopes, greeting cards, handwritten note cards, humorous mailers, and just-listed/just-sold mailers — with options for handwritten-style envelopes, real stamps, Google Street View imagery, and unlimited variable data personalization.
Can direct mail be triggered automatically?
Yes. Mail can be tagged to fire automatically inside any workflow, triggered by CRM activity, or triggered by real-time property and life-event data — such as a probate filing, foreclosure, or a new listing nearby.
How is LeadMagnet different from other all-in-one CRM platforms or resellers?
Most companies reselling an all-in-one CRM stop at digital tools: SMS, email, funnels, and pipelines. LeadMagnet is the only one of its kind that also ships with a built-in, no-minimum direct mail engine, so physical postcards, letters, and greeting cards run through the exact same workflows and automations as your digital marketing.
Who is LeadMagnet built for?
Real estate investors, realtors and agents, home service businesses (roofing, HVAC, remodeling, solar, painting, landscaping), and agencies or consultants who want to white-label the entire platform — including direct mail — under their own brand.
Does LeadMagnet include pre-built automations and templates?
Yes. LeadMagnet includes pre-created, customizable workflows and professionally written templates for SMS, email, and direct mail — including ready-to-launch campaigns for probate, foreclosure, tired landlords, empty nesters, and just listed/just sold outreach.
Does LeadMagnet include a list builder and skip trace tool?
Yes. LeadMagnet's List Builder lets you search over 180 million properties or tap directly on a map to pull home value, tax, and structure details, then skip trace the owner's phone, email, and mailing address on the spot — from desktop or the free companion mobile app.
Can I try LeadMagnet before committing?
Yes. LeadMagnet offers a free way to start, along with a guided demo, so you can explore the CRM, marketing automation, and PRINTgenie direct mail engine before choosing a plan.